That business quickly grew and before I knew it I was running a full blown VA agency that was pretty well known and growing a following of 10k on IG while I documented my journey. I achieved some cool things & hit a lot of the typical milestones, but I wasn't truly fulfilled. I found myself coasting in a life that didn't really feel like mine.  In 2020 I walked away from it all before coming back with The Ultimate CEO.

I started freelancing at the age of 16 and also set up my first 'business' Little Jems (if we can call it that?) so you could say I've always been pretty entrepreneurial (aka never really liked the rules). Initially I pursued a psychology career & worked in mostly welfare roles but in 2018 after being made redundant I decided I wanted to take my future into my own hands & took my freelancing from side hustle to full-time.

service providing since 2011 &  in the online space since 2018

online service PROVIDERS

CREATING HAPPIER, FULFILLED

social links

With a psychology background (BSc + MSc), 10+ years in the online space, 100+ clients and the experience of burning out and burning my previous agency to the ground, I am passionate AF about helping you run a business that lights your soul on fire, because you truly deserve to run your business AND feel joy, peace and purpose.

hi, i'm jemma + i started the ultimate ceo so that I could encourage more service providers to find purpose in their work

CEO + Founder

JEMMA BROADSTOCK

MEET THE FACE behind TUC

community members

10k

cups of coffee drank in 2024

759

service provider clients

100+

coaching clients & counting

100+

coaching qualification level

MSc

COACHING HOURS & counting

500+

Stats that may surprise you

rebecca, Happy client

"Rather than considering the services I offer as stand alone aspects, I was able to identify the ways that they fit together and how I am able to provide ways for clients to continue working with me. I was able to talk through the mindset barriers that had been standing in the way of me recognising this potential and unpick ways to combat this in order to achieve the results I am looking for. In fact, I actually really refined what those results were. From here, I have been able to take more meaningful actions and work with more tangible goals in mind. My messaging in the content I share on social media has shifted and this has led to increased growth on my account. I have a greater sense of what I do and who I help but also aspiration for what that might become in the future."

"I was able to see the potential for what my business could be.

emma, happy client

"Rather than considering the services I offer as stand alone aspects, I was able to identify the ways that they fit together and how I am able to provide ways for clients to continue working with me. I was able to talk through the mindset barriers that had been standing in the way of me recognising this potential and unpick ways to combat this in order to achieve the results I am looking for. In fact, I actually really refined what those results were. From here, I have been able to take more meaningful actions and work with more tangible goals in mind. My messaging in the content I share on social media has shifted and this has led to increased growth on my account. I have a greater sense of what I do and who I help but also aspiration for what that might become in the future."

"“I feel a lot more confident and I now have a plan!"

michelle, happy client

"… just mindlessly doing ‘stuff’ and not really enjoying having my own business. Just a different perspective from you allowed me to look at things differently. I have been conditioned to sit at my desk all day after that being my life for 30 years. You had the most wonderful perspective on this and never made me feel silly for saying this out loud. You explained to me why I might be doing this and that doing less is OK. In fact you gave me permission to do less and only do something intentionally, take the walks, go for a massage and enjoy my business again. I have started to do this and it's made such a massive difference to my mindset and how I view my business. It’s changed everything!”

"I used to think that sitting at my laptop all day everyday was the best way I should run my business"

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