ļ»æ[00:00:00] Today, I am with Abby and I'm really, really excited to dive into this conversation. But before we do that, do you want to tell us who you are and what you do? Yeah. So I'm Abby. I'm a marketing and messaging coach. And what I do is through elevated messaging and positioning. I help business owners create incredible income and become known for who they are, as well as what they do.
[00:00:23] Ooh, I love that. I love the idea of becoming known for who you are and not just what you do. Where did that come from? Was that something you started with or is that sort of something you've kind of like evolved into? It's definitely something I've evolved into through my own journey of growing my business and redefining what that means.
[00:00:44] And like having my own struggles through my own business journey. I realized that things like hitting burnout, not feeling aligned, it all happened because I wasn't doing things my way and. Letting myself be seen. And that is a huge thing that attracts my dream clients to [00:01:00] me is, as I say, not just what I do, but who I am, what I stand for, who I am as a person.
[00:01:05] And so helping my clients create and grow businesses in the same way ensures that they're building a business that financially is incredible, but it feels really good because it's got their heart and their soul in it. It's not just. What they do, but it's who they are as a person as well. So yeah, it's been through my own journey and like my own discovery as a business owner.
[00:01:27] I love this. You filled out, so for anyone listening for context, when someone is coming onto the podcast, they fill in a questionnaire and then I read through answers to double check that person is a good fit. And when I was reading through your answers, I was like, oh my gosh, I need her on the podcast.
[00:01:41] And I also need to be best friends because I was reading your answers and it just felt like, Everything I had been thinking you were saying, and that's the whole point of this podcast, is to let other people know what they're going through, like, you're never alone, there's always other people on a similar journey.
[00:01:56] But one of the things you brought up that was the reason I was like, we have to [00:02:00] get you on, was, um, you were talking about this reluctance to being raw and vulnerable, and this idea of being authentic that people talk about, but only wanting to be authentic with, like, the good stuff, and not wanting to show the other stuff that's happening.
[00:02:14] And can you talk to me about that? Yeah, of course. Cause I for sure think that's a trap I fell into and why it took me as long as it did to get to this point in my business now, there's a lot of talk. I'm sure you've noticed. I'm sure everyone listening will have noticed in the online business spaces, this talk about showing up authentically and, you know, being authentic, it's kind of turned into a buzzword yet I have noticed that there's.
[00:02:36] almost resistance against showing the authentic, shall we say, bad with air quotes, as well as showing the authentic good. So showing these wins behind the scenes, you know, you on holiday, these incredible moments that you're experiencing in your life because of your business, you know, showing up authentically being like, Oh, you know, I'm so I'm so chilled.
[00:02:57] I've got my hair in a bun today. This authentic [00:03:00] good we are very open to and we see a lot of, but then there's almost what I say, people see as the authentic bad in that we are all human. We are all messy. We all make mistakes. We all go through shit. And there seems to be a resistance in showing that side because.
[00:03:19] There's almost an idea or maybe a narrative that if we show those sides of ourself and our life, it affects our authority. It affects people seeing us as an expert. We need to show the good authentic bits, but these parts that are bad might impact our business negatively. When I've come to realize that actually that's what connects.
[00:03:41] people with you. Seeing that we are all messy, we all have these moments, we all go through shit, that's what is going to connect people with you more deeply. And that's real authenticity, right? Showing all the sides, the good and the bad. Yeah, because I guess If you only show the good authentic and you label [00:04:00] that as authentic, it's not really authentic anymore.
[00:04:03] And I have, I have so many thoughts on this. I was actually lying in bed last night. I couldn't sleep because I was thinking about this. This is how exciting my life is. Um, but I was thinking about this idea of when we show all of the wins and the successes and the good stuff, but don't show the, what we'll label as bad for conversation, we kind of separate ourselves from everybody else because we know That as humans, we all have bad experiences, we all have stuff going on, we all have things we cry over, things we argue about, like, we all have that stuff.
[00:04:35] And when you act like you don't You're almost saying like, I'm different from you. You're like, you have that shit, but I have all the good stuff and I don't have any shit. And there's something about that that makes me feel really icky when following certain people or seeing certain content. Because it makes me feel like, as a business owner, That my journey is wrong in some way, or not good enough, because I can't possibly match up to [00:05:00] this person.
[00:05:00] Not because they're actually better than me, but because it's not real. 100%. And I struggle with that for a long time, that comparison thing of, oh well, maybe I'm doing stuff wrong, and, you know, I'm going through X, Y, Z right now, but These people who are super successful, they aren't, they've never experienced that.
[00:05:17] So maybe I'm doing things the wrong way. So I completely relate to that. I I've been through the same thing and I've seen people before with this reluctance to share those sides. I've seen people talking about, you know, these incredible wins and what's happening in that business. And then six months down the line.
[00:05:33] They'll create a content piece about how six months ago they were really miserable, or they're going through something that was really hard, but at the time I was seeing all this wonderful content, and it's only six months late that they're reflecting and they're being like, you know, Six months ago in my business, I was struggling to get clients.
[00:05:47] And I think I would have loved to have known that at the time, rather than you just sharing parts. Because like you say, that affects how authentic is it then really? I would love to have known what you experienced when you were experiencing [00:06:00] it, because I've been through that too. And had I shared or had I seen someone sharing that?
[00:06:04] It's all part of the journey and I feel like that's what connects us and reassures us that everyone does stuff different, we're all gonna go through stuff, everyone's journey looks different and if we share that and talk about it more it normalizes it. And I think it's really empowering too. I totally understand that fear of if I share my Messy bits are people going to think I'm not an authority or I'm not a leader or whatever.
[00:06:28] I totally understand that thought process. But actually, I think it's really empowering to see people who are doing really well, who are thriving also be messy because you get to see, oh, they're not that dissimilar to me. Like my situation is normal. And so if I can be messy, I can also be successful and messy.
[00:06:48] Just like this other person who is successful and messy. I think there's just something so Exciting in that, because it makes us feel like we can do anything. A hundred percent. I totally agree. It makes me want to work with [00:07:00] people more when I see that side and I can relate to it. And, you know, as I say, I used to hide those parts of myself.
[00:07:05] It has been a process for me, understanding that one of the most powerful things since being vulnerable and sharing, you know, the bad authentic, as we say, with the good authentic, the thing that stuck out for me most, somebody sent me a message to say that she felt safe. In my world, she felt safe consuming my content and working with me.
[00:07:24] And that was so powerful because she was like, it made her feel safe in her business, in her decisions, in her choices, because she could see, as you say, somebody else going through that and doing these things. And it's the same for me. That makes me want to work with somebody that makes me feel connected to somebody when I see all those parts.
[00:07:43] And would you say there is. a line? Like, do you think there is a point where you share too much and you're too authentic? I think it depends on each person. I wouldn't say you can be too authentic, but I can say what [00:08:00] you share needs to feel comfortable and feel good and it needs to have intention behind it.
[00:08:06] So, show the real raw parts of you and your experience, but only the things that you're happy to share. You don't have to share everything, especially not just for the sake of sharing. Like saying, you know, this is happening in my relationship or my life and it doesn't feel good to talk about, but it'll be a really good marketing piece.
[00:08:25] Don't do things that are going to make you uncomfortable just for the sake of sharing. It doesn't, just when you keep things to yourself, if there are certain things you want to keep private. That doesn't mean that you're hiding part of yourself. You're not being authentic. There are some stuff, and I'm sure you'll agree that, you know, you have every right and that you should keep private.
[00:08:43] It should feel good to share the ins and outs of your business. But if there are really important factors of your life, things that involve other people, not sharing those. I don't believe doesn't make you authentic. There are things that we all deserve to and should keep private. So for [00:09:00] me, it's about what feels good to share, what feels relevant, what feels intentional, and why am I sharing this?
[00:09:05] What is the point in me sharing this with my audience? Such a good point, because as you were saying that, I was thinking the thing that makes me want to work with authentic people is not just that they are sharing stuff, but it's they're sharing stuff confidently, like they're sharing something and they are standing by it.
[00:09:21] I think that comes across very differently than the person who kind of just shares anything that's going on in their personal life and then maybe deletes it because they realize they've overshared and then they share something else. And then I think that's very different energy to when you share.
[00:09:36] Your flaws and your imperfections. And you're like, yeah, this is just who I am. And I'm confident in sharing that. Yeah, I totally agree. It's that thing, isn't it, of having that intention behind sharing and it feeling comfortable and like you say, owning that message and owning the reasons why you're sharing it.
[00:09:53] And people won't expect you to share everything. They don't need to see the ins and outs of your life, [00:10:00] 100%. So it's about, you know, as you say, sharing. What you feel comfortable sharing, showing the full picture, but keeping things to yourself that, you know, you, you don't want to talk about, but owning the things that you do and having that intention behind it.
[00:10:16] 100%. Yeah, something that comes up a lot is, um, It being very easy to do something with a client, but less easy to do it with yourself. I'm wondering how you experience this. Do you find it easier to work with clients on this kind of thing than doing it for yourself? Is it something that you find easy now that you're a bit further into your journey?
[00:10:37] Like, how are you finding that? So I have struggled myself, like with my own messaging and positioning on and off. So I've been in business for three years now. And throughout that time, I've changed my own messaging and positioning so many times, this whole authenticity piece and discovering what it is that makes you stand out to dream clients, [00:11:00] becoming known for who you are.
[00:11:01] That's something that I have struggled with throughout my business journey. I'm definitely a lot better, a lot more confident and a lot more. I have a lot more clarity with that now, but that's always been such a breeze for me with my clients. I have always found it so natural to create messaging, positioning, marketing for my clients, but I've doubted and shifted my own messaging positioning so many times.
[00:11:29] And I think that's because it's so much easier to overthink. Your own business. And of course, we have this emotional perspective and connection when it comes to our own business, that it's so much easier to see things from an outside perspective. My biggest issue was that I used to compare myself to other people.
[00:11:49] So a lot of what we've talked about. Seeing other people present themselves in a certain way and thinking that I had to present myself in a certain way, these things that were happening behind the scenes, thinking I couldn't share them [00:12:00] because it would affect this authority piece, worrying about how I sounded, how I'd come across, because you have this emotional connection, you overthink it, you compare yourself, but with clients, I have this outside perspective.
[00:12:12] I'm able to see the magic in them that they maybe don't see themselves. And so I find it. So I feel it's just natural for me to help clients with their messaging and marketing. But for myself, I've definitely had struggles with that. But as I say, I'm, I'm a lot better and a lot more confident with that these days.
[00:12:30] It's always so much easier, isn't it, with a client? And I think what you said there is really key. It's that you're able to just get that perspective and look at something from the outside in, but when you're in it, it's like, it's so much harder. And that's exactly why, you know, your clients need you. And my clients benefit from working with me is because we give that outsider's perspective.
[00:12:49] Do you ever feel like, because you've kind of like pivoted your messaging and things like that so much, do you worry that that might take away from your expertise or how you're [00:13:00] seen? I used to, but it comes back to what we've been talking about and what you said about owning it. It's owning your story to this point and sharing how I got to this point and the things that I've had to work through.
[00:13:15] I did used to worry that me sharing, you know, I might be able to solve your messaging and positioning in the most powerful, potent, easy way, but for myself, I've struggled. I did worry that that would impact how people saw me and would they question my expertise. But when you're really open, like exactly what we're talking about today, about how, you know, I've have struggled, but these are the lessons that I've learned.
[00:13:41] Here's how I've come out a bit stronger. Here's how I'm making sure that's not happening again. Owning those decisions, being really secure and bold with those decisions and sharing the process and the why behind it. For me, I've had such a positive response with my audience and I'm [00:14:00] the same as, as part of people's audience.
[00:14:02] When I see people make shifts or talk about mistakes that they've made and how they've come out the other side of it, that for me makes me see someone as more of an expert because they're owning their journey, they're sharing the lessons. And I'd like to think, and I've been told that that is the same with my audience.
[00:14:19] So it was a concern. But I've realized it's, there isn't any need for it to be. I'm just wondering, and this is like, there's no right or wrong on this. It's just something I'm thinking. And I'd love your perspective. If we see people in the online space who are very authentic and showing the journey, the ups and downs and the kind of reality, and then we also see these people who only show the good, do you think that maybe there is.
[00:14:45] Do you think at some point all of those people will come out and say, do you know what? I actually wasn't that happy. Success wasn't exactly what I was making it out to be. Do you think maybe there is more, um, scalability almost in a business that is more [00:15:00] honest? Because there's no point where we're going to say, actually, do you know what?
[00:15:03] I need to change all of this because you've sort of been honest all the way. I'm wondering whether those people we see online who are kind of shiny and perfect, whether there will come a point where actually. Their business isn't that scalable because they can't continue the way that they are. Yeah, it's a, it's a good point and it's a good question.
[00:15:19] And honestly, I would say, I don't know. I would love to say, yes, I truly believe that authenticity, having this aligned messaging, positioning yourself in the most, you know, authentic way that I've seen prove. I am proved, my clients are proved that that helps you scale, but are people able to scale without that?
[00:15:40] Yes, but will there come a point? I don't know. I think it's that thing of, you know, one thing I focus on a lot in my business and helping people shape their marketing and messaging is that everyone's target audience is different. Everyone's vision of what they want to create and what success looks like is different.
[00:15:57] And perhaps these people who, as you say, [00:16:00] only show the good or this shiny and seemingly perfect people, perhaps their audience. Will always be attracted to that because that is, you know, who they are. And that's the type of business that they also want to create. But for me, I know for my audience, Alexa, yourself, that just doesn't, that doesn't feel good.
[00:16:20] I would like to say, you know, just looking at the, uh, Digital world and marketing consumerism as a whole. People are craving authenticity and connection more than ever. We're like tired of these picture perfect influencers. We're tired of fake celebrity endorsements. You've got AI into the mix. Like all these things are now making people, consumers in the online business space and out of it crave this authentic connection and realness more and more.
[00:16:48] So I would like to say that, yes, that will. Echo across into the online business space and these people's businesses. I guess it's one of those things where only time will tell. Right. [00:17:00] It's fascinating, isn't it? And I, it really is. I'm, I've definitely been that person too. I just want to say this in case anyone's listening and thinking, Oh, but I really like following those shiny people.
[00:17:11] Um, I have been that person where I looked at everyone and thought, Oh my gosh, like I want her life because that looks amazing. That looks perfect. And I don't think there's anything wrong with that, but I think it's, When you compare, which comes back to what you said earlier, it's when you compare your normal life to somebody else's highlight reel, where it becomes a bit of a problem, because if you're assuming that that is what their life always looks like, then you start to think there's something wrong with yours.
[00:17:37] I think if you are someone who can. Look at that content and see it for what it is and know that it's a highlight reel and you don't compare yourself, then I think you can consume that content and it's totally fine. Um, but quite often when I speak to clients, their comparison comes from, but my life doesn't look like their life.
[00:17:56] And I think that's where the issue is, because no, [00:18:00] nobody's life looks like that life, nobody's life is perfect every day, but there will always be that desire to, to do more, to get better, to have more money, to have more expensive things, to have more holidays. And so I think it will always be appealing to the human part of us, even when we know it maybe doesn't feel good for us.
[00:18:19] Yeah, I agree. Like you say, if you can consume that content, you know, it's feel good vibes, it's inspirational to you, it's motivational, but you can take it with a pinch of salt as, okay, this isn't the full picture. I know that if I follow what they're saying, I'm My reality isn't exactly going to look like this.
[00:18:37] If you can take that with a pinch of salt, but use it as inspiration, then great. But I know I'm not that kind of person. I'm very emotionally connected to my business and how I feel about it. And that has an effect on, you know, what I consume. One of the biggest things that's helped me. In my growth and becoming more secure and confident and aligned in my business is comparing less and creating [00:19:00] more.
[00:19:00] So I know I'm not the kind of person who can do that, because even though I know in the back of my head, as you say, it's a highlight reel, I find the comparison game too easy to fall into. So I need to disconnect myself from that, but if you can consume it, as you say, and it's, you know, you know, the reality behind that, and you don't expect that exact life to happen for you, then, then that works for some people, but I just know that that's, that it just doesn't work for me, and I mean, either.
[00:19:29] I'm way too emotional. I soak up everything like a sponge. So I have to be very careful what I'm following and what I'm consuming. Cause I think also it can affect you without realizing it's very easy to scroll, put your phone down and be like, Oh yeah, logically I know that and I'm fine. But then. Later in the day, you're like, Oh, do I just feel a bit rubbish.
[00:19:47] And I don't know why that was how it showed up for me. It was almost, I was unaware that the two things were linked and it wasn't until I really sat and kind of self coached and was like, where is this coming from? Why do I not feel good enough that I realized, [00:20:00] Oh, it's because I'm following a bunch of people that make me feel like I'm not good enough.
[00:20:04] That is my exact experience, like a word for word that you've just described. I had the exact same situation, had to self coach my way through it, had to realize that even if at the time, as you say, you don't recognize that you're feeling certain way, I'd noticed my mood change considerably. Like I might be really excited that I've made a sale that morning.
[00:20:27] And then I'm just having a little scroll through my lunch break. And I've seen that someone else has made. When he sells that day, she's had a 5k day and it's only 10 o'clock in the morning. And I'm like, Oh, and in my head, I'm like, no, but what I've just done is great. I can still feel that like emotion behind it.
[00:20:43] As you say, sometimes afterwards, I'm like, Oh, I started my day off really well. Things felt really good. Then there was a dip, what happened? And it is just that it's so easy to scroll and consume, and you don't realize the effect that it's having sometimes until it has such a big effect that you have [00:21:00] to make these changes and step back from it.
[00:21:01] So yeah, what you just described there, the exact same thing that I've been through. Yeah, it's hard, isn't it? I like to think of it like I'm trying to be healthy at the moment. Emphasis on the trying. Um, so I'm very aware of everything that I'm consuming food wise. Why would I not be aware of everything I'm consuming into my brain?
[00:21:20] Because it's the same thing, right? It affects our health in a good way or a bad way. It makes us feel good or bad. But I think it's so easy to be like, oh, I'm going to be healthy and I'm going to go to the gym. I'm going to do all these things that are really good for me. But then I'm gonna sit there for three hours and scroll and consume all this, like, doom and gloom and all this stuff that makes me feel rubbish.
[00:21:36] And we kind of don't associate the two things. No, that's such a good point. Like I think about what I put into my body. So why don't I think about what I put into my brain? Like hearing you say like that, you're like, yeah, it is that simple. And yet we have almost fallen into this trap with technology that we don't think about that.
[00:21:55] And honestly, that's one of the biggest struggles that my clients have when they first come to work with me [00:22:00] is that. They have all the answers in themselves for their messaging. They know their dream client. They know what they want to say. They have this like expertise and magic about them, but they're struggling to find it or put it into words because they're scrolling so much.
[00:22:18] They're consuming other people's content. It makes them doubt theirself. This is exactly what I went through as well, by the way, like doubting My own message, like creating a piece of content, then I'm just consuming other people's and thinking, Oh, actually mine is rubbish compared to theirs. And so many people have that struggle that actually, if we just stopped consuming so much, and as you say, think, be really intentional about what we are consuming.
[00:22:43] That has such an impact on our mental health, our lives, our businesses. I think it impacts more than we realize. Yeah, and I think it's um, it's not about closing yourself off entirely because I definitely had that moment where I was like, Oh, this online space is really [00:23:00] affecting me. I'm going to like just shut it away for a while.
[00:23:03] But actually what I've realized is it's not the online space. It's what I'm choosing to consume. So like conversations like this. I, at no point have I sat here and thought, Oh my gosh, I'm comparing myself to you. And now I feel rubbish about myself. Like this makes me feel inspired. This makes me feel good.
[00:23:19] It makes me feel energized. This is like fueling my brain with all the good stuff. And so these types of conversations are great for me. That doesn't mean they will be for everyone, but they are for me. And that's totally different to how I feel when I just aimlessly scroll. So I also think it's about figuring out.
[00:23:35] What feels good for you and how you can get more of the good stuff and less of the bad stuff. Completely agree. I, as I said, I did the same thing as you in that I kind of switched off from it all for a while, almost to like reset and just focus on my business, my messaging, my marketing, reestablish that and realign that, and then when I reintroduced myself and did start consuming other people's content again, [00:24:00] because as you say.
[00:24:01] It's, it can be inspiring, can be motivational. Like connections that I've made online are the best part about my business. I don't want to lose that, but I have really started utilizing, you know, the favorites tab that you can have on Instagram, so you can select the accounts that only the accounts that you want to see, and you can have your feed just as your favorites, I utilize that.
[00:24:22] So I'm very intentional now with the content that I consume, the people who make me feel good, the people that inspire me, the people who make me feel seen and understood. And like threads I've started using that feels like a really warm, supportive community space. So for me, I now know how to consume content in a way that feels good and not let it negatively impact my business.
[00:24:44] And like you say, it doesn't mean cutting off completely. We're not saying stop scrolling, but just be really intentional with what you are consuming. And this is maybe. A whole other topic I'm going on to here. But another thing that was really good for me was following people who are [00:25:00] not in my area. So I definitely had a moment where I was just following other coaches.
[00:25:05] And that's hard because you're always looking at other people in a similar area, doing things differently, which makes you question yourself. But actually I now use my favorites as well. And my favorites are full of like artists and fashion designers and like completely different businesses. Like. I followed this brand that sells cereal.
[00:25:23] They're one of my favorite accounts to follow. And I find that kind of content really inspiring because they're still businesses at the end of the day. They still use marketing and there's still a lot to learn, but it's from people who I can't even really compare myself to, even on a bad day where I'm really trying to, because we're all so different.
[00:25:40] And that's been a really good thing for me. Yeah, I'm the same. I do follow some coaches that really inspire me, but I also follow such a mix of different accounts because as you say, everyone's a business at the end of the day. Everyone's marketing. For me, everyone's like, everyone's got different messaging, different positioning, [00:26:00] different marketing techniques that, whether they're in my industry or not, it's so interesting to see that.
[00:26:05] And actually, When it comes to that comparison game, you aren't going to compare, you're not going to compare yourself to a serial brand. I'm not going to compare myself to an artist. Like you can be inspired and motivated and get ideas and just make really incredible connections with people who are totally outside of your industry.
[00:26:25] And it's, it's just the best thing. So it's like, it's all about finding that balance, isn't it? And finding what really works for you. Yeah, a hundred percent. And it's so individual. I'm sure what I do wouldn't work for you and vice versa. And I think that's kind of like the difficulty, but also the beauty of it is that we all run our own businesses.
[00:26:43] We all make our own decisions and we get to decide what good and fun looks like for each of us. And I love that. Um, coming back to messaging and stuff. Is there anything else that you see your clients do that you would love to just put a message out and be like, don't do this or make sure you do this?
[00:26:58] Any common mistakes that you [00:27:00] see? There's two biggest things. I feel like they both encompass a lot, but as an, as like an overall thing to look out for the two biggest things that my clients struggle with when it comes to their messaging. The first thing is clarity. So not being. Crystal clear on their audience, not having complete clarity in their vision and the offer transformation.
[00:27:24] So like really specifically how those offer transformations look and feel for that target audience. Because of course, it's hard to position yourself and get the message across if you don't have clarity on who you're speaking to and what exactly you're working towards. So that clarity is the first thing.
[00:27:40] The second thing that people struggle with a lot and that I see a lot of is the overthinking. So. Encompassing a lot of what we've talked about today, comparing themselves, not realizing that they have all the answers already. So when I'm coaching or strategizing with my clients, I ask very specific questions [00:28:00] to bring out the knowledge, the answers, the messaging that's already there.
[00:28:04] Then of course, it's just working together about structuring it for impact. So it's those two things of having that clarity on who you're talking to and making your messaging specific and then that overthinking piece and that comparison piece and disconnecting from that. They are the two biggest things that I see people struggle with and that I've struggled with before.
[00:28:24] So coming out the other side of that, those two things, if I had to. Obviously, there's a lot more depth to that, but the clarity and the overthinking and comparison, they're the two biggest things that people struggle with and that to look out for if you are struggling with your own messaging right now.
[00:28:39] And as someone with pretty shit messaging, I'm happy to admit, I relate to that so much. And what you said there about like, I can't remember exactly what you said word for word. I'm gonna, I'm gonna butcher this, but you said something about kind of like asking the right questions to figure out the messaging that's already there.
[00:28:55] And that, I really love that idea because when I've really struggled with messaging and marketing, [00:29:00] something that I always come back to is like, Oh, it just doesn't even exist. Like I have no messaging. And actually what you said there is, I mean, it's there, it's in me. You asked me the right questions and it is in there.
[00:29:09] It's just kind of getting it out into something that is, I guess, consumable, right? Rather than just sitting in my brain as a mess. 100 percent you don't, a lot of people don't realize that they have the answers already. And whether I'm working with clients in like a strategy session or longer term coaching, we always come back to this clarity and defining the messaging by asking the questions.
[00:29:30] And I will have clients just riff About their business with prompts so that I can hear them talk and I'll pick up on the parts that light them up that they're so excited about things, lines that are real stands out to me that they might not realize. Or this is incredible bits of value and expertise that when they talk about it seems so obvious to them, but actually they transform into really potent messaging pieces.
[00:29:58] So you can, you have all this [00:30:00] within you and sometimes you just need those prompts to come out. And that was something that I struggled with myself in finding my messaging, realizing I already had it within me. And even now I'm in a place where I'm a lot more comfortable with that process. I'm really confident in my own messaging.
[00:30:18] Sometimes if I've got in the group of creating a lot of content at once, I'll be writing a content piece and I'll think, Oh, This doesn't sound like me. And so what I found works really well, which other people might benefit from is recording myself and just talking about my offer or talking about this topic that I'm creating my content about or using voice voice dictation.
[00:30:40] And then playing it back, because I know I'm more of a speaker than a writer, and a lot of people might struggle with the same thing, you know, I don't even have messaging, I don't even have content ideas, just riff about your author, your transformation, and then listen back to it, listen to the parts that light you up, that sound really potent, that feel really good, and then you can obviously [00:31:00] edit and refine that.
[00:31:01] Because you do have the answers within yourself, you sometimes need the right questions or the right person to bring them out of you, but I promise that it's there. I feel like this is such a good way to end. Um, where can people come find you if they're like, yes, I need this work, I need this help, ask me the right questions, where can they come and hang out with you?
[00:31:19] So I hang out the most on Instagram and threads and my handle is abby. mckendry. And then if you did want to find out more about me and how to work with me, my website is abbymckendry. com. I'm always open for DMs and conversations. So if anyone listening does have any questions or anything has really resonates, please, please do feel free to reach out.
[00:31:37] Amazing. Thank you so much. Thank you for having me. It's been great.
